Itʼs because you've taken time and great care to create it.
And you need to be able to hand out something to prospects and people you meet, leaving a big impression that gets you remembered.
So ask an expert to create something for you. Tell them to make it interesting, guarantee an impact and get people wanting some of what youʼve got to offer.
For example, you could tell a great story about your business, service or products, and create a serious ʻwowʼ with an A5 book. It's something that the recipient can't fail to be intrigued and impressed by. Or produce an imaginative mailer that really grabs attention (here's one we did recently for Startech which gained them plenty of attention, sales and return). Or run a campaign that creates an impact in your industry, setting you apart from your crowded marketplace.
There are loads of ways to do it (if you know how). And yes, it may cost a couple of quid, but this is one part of your marketing activity where you should put a little time and money in and grab the initiative. Think of it as a small investment.
Itʼs your sprat to catch a mackerel.
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