19 July 2010

Early for Christmas?

The news of Selfridges Christmas range being launched on 2 August - which worked perfectly in provoking a reaction and gaining publicity - reminded me of the importance of a great Christmas card to send to clients.


Last year's beanwave Xmas card (pictured) is still remembered by people and was indeed mentioned to us in a meeting just last week, so the impact and value gained from a little thought and creativity cannot be underestimated.

And now is the perfect time to think about Christmas plans. After all, it was a sweltering hot New York in July 1973 when Slade recorded this classic Christmas anthem.

If it's good enough for Noddy, then it's good enough for me.

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